A very cool graphic designer in London old me about this brand about a year ago and I have been a fan since. When I heard the name I thought ‘oh wow, simply brilliant.’ As a branding fanatic I just loved it – Sweaty Betty. Then you go online and it reveals its even cooler side – its clothing range and its consumer offerings. Everything about it is stylish, and I guess, screams London. As a printed leggings addict I am immediately drawn to their new collection. I also love the idea of their reversible leggings. Yes, it’s a little pricey but that’s the price you pay these days for trendy sports wear. The way their collections are presented is great – they split their collections into sports categories i.e. yoga, barre, run, swim, tennis, studio etc. Another great addition, you can access their ‘get fit for free fitness videos’ on the site under the Lifestyle tab. Check it out: